Day 111: 32°

Fianna's friend F. told her that she tried to make a move to cold showers recently.  It seems she managed to go down to 24° before cursing me for having encouraged her on this path. (FYI the water in my shower is 14°).  I'm a big fan of hot weather but the present consistent 32° for Paris in July is worrisome.  Drought and fires are hitting western and northern Europe to an extent where most sane people would agree that the speed of change in our weather patterns is unprecedented.  In spite of these warning signs our response is quite underwhelming.  As Bruno Latour (a friend of my Father's)  points out in Le Monde it is interesting to see how people are prepared to mobilise (even violently) to defend their territory and yet it is much more difficult to get the same level of commitment for environmental causes.  And yet global warming and environmental disruption could ultimately change territories quite radically.

Maybe the solution is just a branding issue.  Instead of expecting scientists and politicians to solve the problem let's get advertisers to re-brand environmentalism  into territorialism, in the current populist era that might actually work!