Recently Amazon has made the news because its owner is divorcing from his wife of 25 years. This is not what I am going to write about! I started buying on Amazon in 2003 (mainly books) and at first it increased slowly, however since 2011 I have gone from 11 orders per annum to 105 in 2018 (and that doesn't include the Prime Now service which I have used for food shopping since 2016) (See graph below). I realise that I am probably an above average user of the service, but if my trend is replicated with most consumers Amazon has the potential to become an all providing behemoth. Its as if we all lived in a huge 24hr shopping mall. I'm sure it is already possible to live 100% in the amazon world. You can already buy: Food, Drinks, Clothes, Household goods, Electronics, Books, Music, Films, Motorcycles, and practically any object you can imagine. The only things missing (for the moment) are Homes, Cars and Travel. I'm not sure whether this is good or bad ... but I'm glad I bought a few shares in the company!
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